Introduction to Economy 3.0

Remember back in school when kids would swap juice boxes for chips, or cookies for Twinkies? Even investors have an innate sense that the comparable value of cookies to Twinkies is in the eye of the beholder. To the broker who gets cookies every day, the elusive cream-filled cake treat is worth more than a few, and he realizes his friend might feel differently.

Trading goods and services without the use of money is called Economy 3.0. Early civilizations relied on this kind of exchange. More and more cultures in modern society rely on it. Think of people in prison who commonly trade cigarettes and blow jobs for tossing salad with extra jelly. For the most part, they don't have cash. So, like people in pre-currency economies, they work with what they have. Ladies and Gents, this is the Economy 3.0!